For the last 20 years, I’ve been a television anchor in New York City. I covered the financial markets from the floor of the New York Stock Exchange. I’m also a child of Indian immigrants who built her own network to create this career. I realized that nobody teaches women to do this. So I created the platform and the space. www.joyadass.com
In 2010, I launched a documentary production company while still on the air for ABC. My business partner used to host monthly meetups for women in film and tv in Toronto. When we formed our company, she asked to host monthly meetups for women in New York as a business development exercise. The first event for what would become the Women’s Leadership Lab was July 2012.
By July 2013, 300 women were showing up to the events. I didn’t realize that an entire generation of Indian woman had grown up watching me on TV. Two things came to mind: I was in a place of responsibility. I interviewed business leaders on the floor of the New York Stock Exchange for the opening and closing bell each day. Why not connect the dots?
I began interviewing CEO’s, authors and other titans of business in front of this community I built in 2013