About Membership

Who am I?

For the last 20 years, I’ve been a television anchor in New York City. I covered the financial markets from the floor of the New York Stock Exchange. I’m also a child of Indian immigrants who built her own network to create this career. I realized that nobody teaches women to do this. So I created the platform and the space. www.joyadass.com

Fireside Chat with Shilpa Shah, CEO of Cuyana

How it got started?


In 2010, I launched a documentary production company while still on the air for ABC. My business partner used to host monthly meetups for women in film and tv in Toronto. When we formed our company, she asked to host monthly meetups for women in New York as a business development exercise. The first event for what would become the Women’s Leadership Lab was July 2012.

By July 2013, 300 women were showing up to the events. I didn’t realize that an entire generation of Indian woman had grown up watching me on TV. Two things came to mind: I was in a place of responsibility. I interviewed business leaders on the floor of the New York Stock Exchange for the opening and closing bell each day. Why not connect the dots? 

I began interviewing CEO’s, authors and other titans of business in front of this community I built in 2013

Profile of a typical attendee

I won’t share their names, but here are typical profiles of members
  • Chief Talent Officer
  • Partner, Law Firm
  • Founder
  • Vice President
  • Chief Operating Officer
  • Senior Product Manager
  • Director

How programming works?

Four ways
  • Peer mentoring calls. Women are challenged with finding a sounding boards and mentors for their professional challenges. Its not in their family circles or social circles. Professional women CAN bring their challenges to this platform.  Members are broken down by industry group and bring their challenges to this weekly call to crowdsource solutions.
  • Expert mentoring calls. Each week, I bring in a CEO, author, or thought leader to speak to a certain aspect of business. Lineup of speakers through November here
  • Events. I host conversation driven dinners and events.  These are not social dinners. They are designed to drive conversation about business. I ask probing questions that spur self discovery, self investigation. I host 8 women dinners in new cities to recruit new members. Currently,  Napa, Philadelphia and Washington DC are lined up.
  • Public Speaking Masterclass. As a TV anchor, the speaking and the confidence came naturally to me. I filming videos each week to publish thought leadership. More women came asking for training as they are the face of their business or want to command a room with authority. By request and by demand, I formalized the teachings into a 6 week Masterclass, one on one coaching, spot and on demand coaching
Interview with the CEO of Vimeo Anjali Sud

Frequently Asked Questions

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Who is Joya?
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What Do Women Love About Membership?
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How Does Membership Work?
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Why Public Speaking is an Important Piece of Leadership?
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What Problem do I Solve?
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A common myth about public speaking

What Happens When You Become A Member

  • You have access to a curated group of senior and executive women.
  • You attend events and speakers for free. (exceptions apply)
  • You get exclusive invites to dinners, conferences and galas.
  • You meet with members weekly so you never feel ‘alone’ in your struggles.
  • You have access to the Women’s Leadership Lab Public Relations arm to take your company to the next level.
  • You have access to public speaking coaching with me.
  • You have access to CEO’s and other high level experts.
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How do I pay and What's expected of me as a member?

  • You pay dues monthly, or you can pay a one time annual fee for a discounted rate.
  • You show up for the weekly mentoring calls. You show up for events.
  • You like to network and see the power in it.
  • You like to share connections and resources and see others succeed.
  • You have a track record of investing in yourself.
  • You are willing to be vulnerable.

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