VIP DAY
Leverage my 27+ years of experience at the top of some of the biggest media empires in the country and my 13 years owning a global storytelling agency to build the *systems* and *one word* that powers your personal brand
What clients are saying about a VIP Day with Joya
I call it a VIP Day for a reason.
You can lurch around for the next three years trying to piece together a brand, a story, a message that truly calls in clients.
I know what that feels like—because I did it.
For a decade.
Or you and I can knock it out in one single, exquisite day.
My clients fly to New York, Paris, Rome, Seville, Corfu—because the geography doesn’t matter. The container does.
You get 30 days of pre-work.
The journalist in me interviews you like you’re preparing for CNN.
I fill in the blanks, surface the gold, architect the system.
What would take you years of wandering becomes a blueprint in one day.
Because when you hire someone who has already walked the path, you’re not paying for the day.
Research from the Yale Center for Emotional Intelligence shows that people cannot see their own narratives clearly because humans have a natural bias toward:
- protecting old identities
- underestimating what’s interesting about their own life
- overexplaining to compensate for insecurity
- minimizing experiences that actually differentiate them
You need an outsider to identify the gold.
Your brilliance is often invisible to you. I see it instantly. And I architect it into a brand story that actually sells.
You’re paying to collapse time.
You’re paying to avoid the mistakes.
You’re paying for the decade I spent figuring out what actually works.
And that is always the smartest investment you can make.
You will leave this special day with:
• The ONE WORD that is associated with you in rooms you aren't in.
• The thought leadership that stands up the company, consultancy, or advisory you built by sharing HOW you solve problems
• Build a content calendar that calls in clients
• Establish systems to make it easy to publish thought leadership inside your existing schedule
This way, you will never
Wonder where your next clients, opportunities, or speaking opportunities are coming from again
Wonder how to call in clients and opportunities
Wonder "What is the “one thing” that people are saying about me---when I am not in the room?
I just saw a client this week.
It's been 2 years since worked together and built her signature talk. She delivered it on stage and invited industry friends.
As a fourth generation diamond merchant, she and her husband belong to several trade organizations. Today, those organizations and trade shows are asking her to speak on THEIR stages. She publishes thought leadership each day on Linkedin.
She built massive brand awareness for her company.
She.gets. clients.
It's Your Turn
A VIP Day New York City or in your city : $14,999
You could spend 3 years, lurching around, figuring it out yourself. Or you can book this one- day intensive. It's like a bullet, where I create a playbook, distilling the 13 years it took for me to build a profitable brand.
Next steps:
▶ Once you have decided a VIP Day is for you, share the 3 deliverables you want to hit on this day
▶ I create a detailed agenda, outlining our work during the (3) 90 minute coaching sprints. This is created bespoke to you.
▶ You lock the date with a deposit.
▶ You get homework 30 days before your VIP Day. These will be exercises designed to get as much information about you for our work together. I fill in the gaps as I interview you on the event day.
▶ Branding headshots with my photographer. These assets will accompany your LinkedIn profile, your thought leadership, and anchor your case studies, website, retreat assets.
▶ My in house designer redoes your Linkedin banner and profile picture to reflect your new tagline, expressing clearly who you are, what you do, and how you do it.
▶ A playbook from my extensive notes during our session together
▶ A followup call 30 days later.
Outcomes you can expect:
She got tapped on the shoulder this week. A CEO had been following my client's thought leadership on LinkedIn. He has a junior member of the team functioning in a toxic culture.
He wanted my client to work with her.
"I like the way you think," he said to my client.
She left her non profit executive job and needed to build a personal brand that stood up her consultancy. But she had no clue on how to go to market and charge. We set up her 3 tiers of service. She had 2 $100K client contracts within the year.
She had a handful of local clients. She wanted a client with a national footprint. Multiple locations.
She now has 3 national clients. Read here
Now let's say you prefer my brand of adventure. Elect to do a
A VIP Day International: $35K
This is a 3 day, 2 night intensive, incorporating elements of the destination city, with (3) 90 minute coaching sprints.
Expect the following:
▶ You are in charge of flight, train, transportation to the city
▶ I book your car service to and from the port of entry (airport, train station), 2 nights hotel, (3) 90 minute sprints in a dedicated space, a private tour, meals, and a self-care experience
▶ A detailed agenda, outlining our work together during the (3) 90 minute coaching sprints. This is created bespoke to you.
▶ I design immersives in the country to change the way you think.
▶ Pre work, homework 30 days before your VIP Day. These will be exercises designed to get as much information about you for our work together. Think of it as the 'clay' we need to make the sculpture.
▶ A playbook from my extensive notes during our session together
▶ A followup call 30 days later.
Outcomes you can expect:
When she became CEO, she successfully changed her board and her team to reflect the diverse population her non profit serves.
She didn't want to be CEO forever. In 5 years, she wanted to stand up her own advisory.
We laid out a playbook for how she diversified her team and diversified her board. These playbooks would become a key asset for clients of her future advisory.
Go into 2026
with a plan
Together, we'll focus on you.
Your day will include:
∎ Car Service, Pick up/Drop off
∎ A full day of 1:1 Consulting with Joya in an elegant New York City Boardroom
∎ A sumptuous lunch
∎ Three 90 minute intensives
∎ A go-to-market action plan
∎ A special gift to remember your experience
Now let's say you don't learn the above way ---at all
1:1 Coaching
We sign a 3 month agreement. You and I have a standing 'date' each week on the calendar to move the needle on your goal. I give you homework in between .
Outcomes you can expect:
When she became Director, she needed to create more 'strategic thinking' blocks of time and not operate like a front line operator. She needed scripts and language to say 'no' and preserve the relationship. She successfully implemented technology to cut the rate of vacancies for land lords.
She always said 'no' to live television interviews. She wanted to say 'yes.' We worked on the answers to the 6 top questions she got asked, including "Do only football players see sports medicine physicians?" We filmed them at a television studio. She said, 'yes' to her first live tv interview and even started getting clients from videos on social media.
He was sitting on a supper club concept for three years. His clients were begging him to do better storytelling. We worked on it and hosted his first supper club. He told me this year, "I already made the money I invested in you back. You have a very clear vision of where you want to take someone." We also filmed his interviews in a pro studio for social media. Read his case study below:
Ready to get started?
Let's talk about your goals
This will be a day about YOU. Your stories. Your brand.
Stand out, be memorable, and get ready to achieve your 2026 goals.