Someone asked me this week, You’re a thought leader. How can I become a thought leader? Can you teach me?
I had to think about this for a bit. I’m on auto pilot, spouting all kinds of counsel all the time. But I guess I never stopped to think about what makes me a thought leader. So I thank the person who asked the question for asking me to think about it and put pen to paper.
I’ve spent almost 20 years as a business news television anchor. I can speak to how to be a better public speaker. I’ve had to do it in front of millions of people everyday. I can also speak to how to get media coverage and what constitutes a bad pitch, because I’ve been on the receiving end of so many.
For the last 8 years, I’ve built a networking platform for women executives. I am constantly educating myself on the space. I spend a lot of time reading female leadership books such as Sally Helgensen’s “How Women Rise” or Fran Hauser’s “The Myth of the Nice Girl.” Daily, I’m listening to audio, listening to other speakers, CEOs, authors, and thought leaders. I spend a lot of time asking women in my membership about what keeps them up at night. I’m interviewing other thought leaders who have written on topics such as ‘finding your voice in the workplace.’ All of these daily activities are additive to my capabilities as a thought leader.
Why do it? I like to think about Gary Vaynerchuk’s story. When he first started posting videos daily about his father’s wine inventory, his father’s liquor and spirits NJ store was making $3 million. After 5 years of posting videos everyday, the business went to a valuation of $60 million.
Daily, I’m sharing collateral that helps to build the LadyDrinks brand. I’m sharing interviews I have done with other women leaders. I’m sharing interviews I’ve done with my members. I’m writing blogs on LinkedIn. I’m writing a weekly newsletter. I’m writing posts on Instagram. I”m recording podcasts. I’m recording myself sharing a tip of the day. I’ve connected with some really wonderful people as a result of this.
I hope this article helps you.
To learn more about my women’s initiative LadyDrinks go to www.joyadass.com
To get in touch with me, email email@example.com