I spent over 1,000 hours learning to build a six figure business effectively— because college completely failed to teach me.
Here’s everything I learned distilled into 11 points (that you can start applying today):
1/Get clear on the problem you solve.
This is different than the problem you divined in a silo and now are seeking customers for it.
The most successful businesses in the world solve a problem already in the market.
2/ Interview 30 people.
Ask them their pain points around this problem.
My first survey asked women their biggest pain points around public speaking.
3/ Spit those exacting words out in your marketing.
Your future client needs to see herself or himself in the story you are telling.
4/ Share stories of transformations.
How did you get a client from point A to point B ?
What was the result you created? Financial or otherwise. Here’s mine: https://lnkd.in/gNkKSC-r
5/ Build community around your ‘thing’
You do this by adding value each day with thought leadership.
What are you teaching that comes second nature to you?
6/ Create capture mechanisms for email?
Email newsletter. Freebie lead magnet.
7/ Nurture that community by continuing to post value each day.
When someone comments, likes or shares, DM them. Engage with them.
Build a relationship. It’s a human on the other side. Not a bot.
8/ Create packages (3) on how people can work with you, engage you. Create polarity.
Create the vacuum. Someone wants it.
9/ Figure out your core values. Make that your north star. Build a business around it. Marry it with the problem.
10/ Be consistent. Be the same person in video or Instagram as the in person version. Avoid the disconnect. Avoid the trust issues.
11/Work on your mindset.
Everyday. Align with what you are charging.
I’m currently filling the 2024 Class of my Mastermind where 8 women leaders are building a personal brand, culminating in a Tedx style talk on a NYC stage. Apply here.