𝘿𝙖𝙣𝙞𝙚𝙡 𝙬𝙧𝙞𝙩𝙚𝙨: 𝙘𝙤𝙬𝙤𝙧𝙠𝙚𝙧𝙨 𝙖𝙧𝙚 𝙪𝙧𝙜𝙞𝙣𝙜 𝙢𝙚 𝙩𝙤 𝙨𝙪𝙗𝙢𝙞𝙩 𝙖 𝙘𝙡𝙖𝙨𝙨 𝙘𝙪𝙧𝙧𝙞𝙘𝙪𝙡𝙪𝙢 𝙧𝙚𝙡𝙖𝙩𝙚𝙙 𝙩𝙤 𝙨𝙤𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙨𝙩𝙪𝙛𝙛 𝙄’𝙫𝙚 𝙙𝙤𝙣𝙚 𝙬𝙞𝙩𝙝 𝘼𝙄. 𝙄’𝙡𝙡 𝙘𝙤𝙣𝙨𝙞𝙙𝙚𝙧 𝙞𝙩, 𝙗𝙪𝙩 𝙄’𝙙 𝙣𝙚𝙚𝙙 𝙩𝙤 𝙬𝙤𝙧𝙠 𝙤𝙣 𝙢𝙮 𝙥𝙪𝙗𝙡𝙞𝙘 𝙨𝙥𝙚𝙖𝙠𝙞𝙣𝙜 𝙨𝙠𝙞𝙡𝙡𝙨. 𝘼𝙣𝙮 𝙩𝙞𝙥𝙨?
Hi Daniel. I was a long time news anchor and this was a good reminder to bring me back to when I first started.
On background, I covered the financial markets and so similar to you, I not only had to master the ‘language’ that went with the topic, but I had to make the language accessible to a lay audience, who may not be familiar with all the esoteric terms: year over year comparison, forward looking guidance, earnings miss.
#1 Have analogies in your back pocket
For example, I was explaining “short selling” on a morning newscast at a local station (I have audiences with different levels: sophisticated Bloomberg investor type all the way to the mom making breakfast for kids before school)
I shared this analogy:
“Paul, I hear that you are a real Campbell soup fan. You love their split pea soup.
So much so, that you bought a 100 shares in the company.
A recent analyst report indicated that Campbell soup is discontinuing 12 of their best selling soups and the stock may take a hit on the news. I say, Paul, can I borrow 10 of those 100 shares you own? I sell those 10 at the current market price, knowing that its going to go down.
The stock drops on the news.
BUT remember, I borrowed the shares. I have to give them back to you.
I snap them up at the lower price and return them to you.
I made my money on the difference.
Could you create a similar analogy to explain a difficult concept?
You wouldn’t want to lose your students, who may be at different levels of sophistication when it comes to AI.
#2 Use storytelling to explain concepts.
The human brain is actually comprised of three brains
The reptile brain, which registers fight or flight. Drama.
The emotional brain, which is why you cry at movies
The rational brain, which processes executive functions.
When you tell a story around a concept, you engage all three brains.
When you simply provide data, it only engages the rational brain, which unfortunately doesn’t need the other two brains to process information.
Let’s return to how I cover the financial markets.
Campbell soup may be discontinuing 12 soups in favor of 4 new keto friendly soups to cater to increasingly diet carb conscious folks. The company is so confident that these soups are going to be the rocket booster behind their bottom line that they are raising ‘guidance’ for Q3 and Q4.
I have to do more storytelling around that piece of information for a lay audience.
“Campbell soup knows more people are focused on their diets. Come this fall, you will see 4 keto friendly soups on store shelves. Keto soups are light on ingredients like sugar that might contain hidden carbs. Instead, Campbell soup focused on herbs and spices for these four soup products.
Campbell soup is so sure, based on the research that they did for the last 12 months, that this product is going to be a hit that they are betting their last 6 months of the year are gonna be the best ever for 2024.”
#3 Practice. Practice. Practice.
I tell my clients to do a daily thought dump into their iPhones.
For one minute
Watch it with the sound up.
Watch it with the sound down.
What do you notice?
That feedback loop is going to be your best coach in helping you fix tics and habits you didn’t even realize you had.
However, consider these two pieces of VR simulators that mimic any kind of audience you want:
VirtualSpeech: VR simulations of different kinds of audiences:
- A business meeting or conference
- For you, a classroom with students to practice your teaching methods
- TED Talk audiences
- Job Interviews
- Networking Events
Users in customer service roles to practice dealing with inquiries or complaints.
Virtual Orator: A VR simulator for public speaking in realistic scenarios.
The biggest mistake I see my clients make is not pausing enough
Pause to let concepts land
Pause if you lose track of your thoughts. Say “sorry, I need a second to reference my notes”
Silence. Is. Ok.
Hope this helps.
When you are ready to
- Build a book of clients through a steady drumbeat of thought leadership
- Become a better public speaker
- Hit six figures, finally
- Transform personally in 2024 and have support doing it
… I can help
This applies to public speaking or building your steady drumbeat of thought leadership.
Tell me where you are with your personal brand here.
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Am I worried AI will replace me as coach? No.
My high level clients who are giving branded talks, TEDtalks, get tripped up on this point:
Organizing their material for impact.
Imagine going to see a comedian, and there was no lead up to the punchline. IN fact, all the lines were out of order. The whole experience would suck, because a joke is not as funny, when the parts are told out of order. There needs to be a ‘tee-up’ and then the final line has to ‘land.’
That level of organization still needs a human.