I’ve spent the last year focusing on my LinkedIn posting. What I learned.

I’ve spent the last year focusing on my LinkedIn posting.

It’s since made me over six-figures in client sales, and I didn’t spend a penny on ads.

Here’s how I’ve done it…

 

POSTING SCHEDULE

I post at least 5 x a week and “created alot of noise” in the beginning.

4 posts are “top of funnel.” Things like “how to beat anxiety about public speaking”

1 post a week was a “middle of funnel” post. A post talking about the transformations I create with my clients, 

Two of them —longer form newsletters.

I always keep it focused on audience needs.  

 

MEASURE

I tracked all my posts in an excel sheet, with columns for “likes, impressions and engagement.”

This gives me information on what is resonating with my audience.

OBSERVE OTHER BIG CREATORS

I use a Google Chrome extension called “Favikon” to study the big creators in my space

I studied what their most popular posts were and wrote my own version of them.

I found templates of writing styles that got big engagement and write my own versions of them too.

REPOSTING

My personal lessons and client transformations posts resonated the most.

As did carrousels, cheatsheets, and infographics

I reposted those posts with new hooks, and new images.

I direct messaged people when they liked or commented on my post.

I made my Mastermind offer where appropriate.

TIME SPENT DAILY ON CONTENT CREATION

I spend 1 hour creating content daily. 30 minutes engaging.

I also spent 30 minutes each day, reading.

This includes other creator’s newsletters, Substacks, newspapers (New Yorker, Washington Post, Wall Street Journal) in order to keep a ‘second brain’ in my Notion for content ideas, connecting new dots between old ideas, and for commenting. 

I get daily digests of books I already read in my Kindle from my ReadWise.

I save full articles in my Pocket.app.

 

BONUS TIP

Post in LinkedIn groups that are

  1. Aligned with your message: Check the group to ensure its members and content are aligned with your brand message.

  2. ⁠⁠Avoid groups that accept every post: You’ll see some groups that allow anyone to post anything. Posting in them is basically like throwing your content into the void.

  3. Quality of discussions: Evaluate whether the discussions within the group are meaningful and contribute to professional growth.

 

Thought leader Justin Wright recommends 4 critical factors for evaluating a group for sharing his posts:

  1. It’s public (this means the posts in the group are seen by non-group members).

  2. It’s moderated (an admin has to approve the posts before they’re seen).

  3. It’s active (people actually engage with the group’s posts).

  4. It’s big (it has at least 100k members)

 

Download my cheatsheet

How I made $100,000 from posting on Linkedin for 1 Year.

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