How to Bank Ideas for Consistent Content: A New System I’m Trying

I know where my clients get tripped up, after we did a strategy session together, is EXECUTION.

It’s daunting it is to stare at a blank page and wonder “What should I write today?” But–once you have a list of ideas banked, it’s wayyy easier. You can also be more consistent.

Unfortunately, most people never get around to building the systems to bank ideas.

Because “I don’t know where to start”


  • I don’t know what books to read

  • I don’t know what influencers to follow

  • I don’t know how to bookmark tweets

  • I don’t know how to save articles

No problem. I’m going to share a new system I learned from creator Justin Welsh to help with this.

Here’s how, step by step:



Step 1: I downloaded “Readwise” for books

Chances are, you are like me, and have many books saved on your Kindle. Readwise recycles and emails me a daily digest of highlights from my favorite books.

For example, tomorrow, I’ll provide a public speaking tip in my newsletter. I’ll publish this highlight from Ryan Serhant’s book “Big Money Energy” on how to deal with a difficult person when negotiating.


Step 2: I added “Twemex” for Twitter thought leader suggestions

So many get overwhelmed by Twitter. Who to follow?

How many to follow? How to whittle your thoughts down to 280 characters? I added “Twemex” as a Google extension. In the search bar, I entered “thought leadership.” It spit out accounts talking about the topic. It takes a little discerning to figure out who is legit and who is full of shit. But you can learn the difference quickly and add the legit ones to your ‘Lists.’



Step 3: I added “Save to Notion” for tweets

I find so many great nuggets of learning on Twitter. But how to save them? Welsh shares a system for saving them to “Save to Notion,” also a Google Chrome Extension.

You can create categories so they are catalogued.



Step 4: I added “Pocket” for articles

Pocket, similar to Notion, allows me to save articles, put them into categories for easy retrieval. Based on my preferences, it also emails me a daily digest of articles I may want to read.



Step 5: Set a time each week to review the above and create a content calendar

Writer Dan Koe says, “”The only difference between you and the person more successful than you is the consistent intention behind the information they consume.”

With the above tools, it makes it easier not only to consume and re-consume information, but it also makes it easier to dispense. Hope this helps someone who needs it.

Psst. I’m currently enrolling candidates for the 2024 Class of the Mastermind, where I’m teaching these systems. Apply here.


Now on to this week’s newsletter:

One leadership tip

I did an interview with Dan Pontefract, who talked about teams overflowing with brilliant new ideas.

While this brand of enthusiasm can be amazing, it can also be a runaway train. He recommends being intentional about scheduling “potpourri” meetings, where any idea or concept can be thrown into the mix.  Then use asynchronous locations such as Slack to park bold ideas, discussing them whenever time and opportunity permits.

The entire podcast interview here.

I also love this tip from the Daily Stoic. Marcus Aurelius was famous for his ability to work with and make use of flawed people. His #1 hack here.

One public speaking tip

From Ryan Serhant, real estate broker, “Big Money Energy”

It’s not a battle; it’s a collaboration, a conversation. No matter how much you disagree with someone—if you want something they have, always show you’re on their side to start. It’s the only way you’ll get them to trust you, and listen to you enough, so that you can guide them to a choice that results in the most positive outcome for them, but most importantly, YOU.

One adventure tip

One of my favorite events I’ve hosted all around the world is the “Mastermind conversation.” Each woman puts a challenge to the group and crowdsources a potential solution from the brilliant minds at the table. Here are the women attending the lunch this weekend in the Hamptons.


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