8.1 Newsletter: The Three Things I’ve Learned as an Entrepreneur

Joya with business partners in a crowded room

There is a picture of myself and my business partner from February 13, 2013 (above). Eleven years ago, when my women’s leadership platform first launched. We are standing on a stairwell, speaking to a sea of faces. Audio here if you prefer to listen

“You have 300 women RSVP-ed.”

I was overwhelmed.  I had no website. No membership. No Mastermind. I had no idea what I was doing.

What I didn’t expect was:

1) This would become my full-time business.

2) This would allow me to travel the world.

3) That it would completely change my self-worth.

When I launched this business, it was a by product of a documentary production company. My partner and I were hosting free monthly meetups to build our project pipeline. 

First there were 8 attendees. 

Then 40.

Then 300.

Many had grown up watching me on television at a time when no Indian women were on mainstream TV. I looked like them. I spoke like them. After years of having a one-way relationship with me from their living rooms, they were coming to share that they were building something. They were doing something outside of the Indian-parent-approved ‘doctor, lawyer, engineer’ professions.

Today, my business provides me with so many pinch-me moments, including a month in Paris this year. Watching my clients tell their stories, get clients, get the promotion, get the job—–It’s why I do what I do.

Since last year’s anniversary I’ve created VIP Days, so women can work with me one-on-one on their thought leadership strategy.  This year, I’ll be in Paris, IstanbulBarcelona, and New York working with women.

I’m already creating the retreats and curriculum for the 2024 Class of the Samita Lab Mastermind. Join the waitlist here.

To give back to YOU, the top three lessons I have learned as an entrepreneur:

1) Work on your mindset first. The clients, the money, None of it becomes possible until that piece is attended to.

2) Protect your energy. You wake up each morning with a reserve. It’s depleted over the course of the day. Be clinical. Be critical about where that energy goes and who gets it.

3) Thought leadership is a powerful tool for an entrepreneur. Be customer focused when creating content. Be customer obsessed when creating content. Always be thinking “What’s in it for them?”

So much is happening behind the scenes and I can’t wait to share it all with you.

Thank you for being a part of the community that built this.


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One Leadership Tip

A woman leader, amidst anxiety about the summer slump and lack of deals, said to me, “I need to connect to my bigger ‘why.’ 

I’ve heard this a few times in the last several weeks. Women wanting to connect to their raison d’ê·tre –the reason she has a business, the reason she does what she does.

Here are three exercises I do with my VIP Day clients to help

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One Public Speaking Tip

Are you struggling to charge for the service you initially gave away for free? Here are scripts to transition your clients.

When Ruth Bernstein built the Sundance brand, she struggled with transitioning the leadership.

My interview with her

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One Adventure Tip

September 16th, hop a limo from NYC and be transported to the Hamptons for a Mastermind lunch and mini-business problem solving with other women leaders. RSVP here

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