3 Templates That Got the Highest Engagement (and inbound leads)

While I create content for LinkedIn daily to build my personal brand, it wasn’t until I started using templates created by some very smart people, that I started to get quality inbound leads from my intake form.

It’s daunting to stare at a blank page and figure out what the heck to write. In this post, I share 3 of the top templates I have had great success with.

I found them in 3 places: A tool called Typeshare, Ryan Musselman’s The Parade System, and following key influencers on Twitter.

I’m sharing the actual post and stats associated with it underneath.

Question 1: What is your topic? 

Question 2: How would you insert it into these templates?

Template 1

This [time frame], [an event happens]

Here are 10 helpful lessons I’ve learned.

The post I wrote, which got 19,000 impressions. 26 comments and 4 reposts.


Template 2

She has [result]

Here’s what you probably don’t know:

When she first [action item]

How did this happen?

Here’s the story:

The post I wrote, which got 4,063 impressions, 43 likes, 6 comments, 1 repost.


Template 3

I [took an action] [time frame]

She said, 

When I took [action step] It took me [time frame], but I finally [did something critical]

_______ is the most obvious thing to do, but the hardest thing to do.  If you are curious about how I did it, here are the steps I took.

This post got 3168 impressions, 49 likes, 8 comments, 3 reposts.

Tip: On LinkedIn, there is a dashboard under Home>Post Impressions>Top Performing Posts. You can sort by Impressions or engagements.


I can do strategy all day long, even write out a lengthy playbook, but my clients still struggle to create content. In the Mastermind Class of 2024. I’ll be teaching the systems and processes to create content that engages and converts.  Apply here. 

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