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About me

I’ve spent 20 years as a TV news anchor, talking about other people’s businesses.

Today, as head of the Women’s Leadership Lab, I help women talk about their own businesses.

The model is a 12 month business Mastermind, where women are building their personal brand, culminating in giving a Tedx style talk on a NYC stage.

I lead with a serious element of adventure..

Below are the three ways you can work with me.

Three Ways I Can Work with You

The Samita Lab Mastermind

12 Months

You are building something new and crave a sounding board so you aren’t building alone.

You crave the accountability of a Mastermind.

You want to build a personal brand.

This is a group of 10 women who believe in the power of a Mastermind. They are on a journey together for a year. They are building a powerful personal brand, culminating in giving a Tedx style talk on a NYC stage on a topic in their zone of genius.


Domestic. International.

You can’t give 12 months, but you do want to do a one day intensive with me.

  • You want to land a TedxTalk.
  • You want to connect your personal story to your work.
  • You want to work on your thought leadership.


Away from the demands of everyday routine, kids, work, you gain incredible perspective by doing this one day with me. You created the space for it. 

This year,  we are doing these VIP days in Florence, Paris, Istanbul, Barcelona, and of course, New York.

1:1 Coaching

6-8 Weeks

You want to be a better public speaker. You want to publish thought leadership. But you want a 6-8 week sprint.

Testimonials From Those Who Worked With Me

As an executive, I always had a big staff and a company name to stand on. Once I went out on my own, it was just me. I needed this one day intensive with Joya to understand what my 'personal brand' is. I needed Joya's mastermind so I didn't 'whiteknuckle' building my own consultancy alone.
Elisse Glennon,
Creating thought leadership doesn't come naturally to me. A one day intensive with Joya helped me to understand HOW to create it, how to bring attention to it, and how to get clients from it.
Natalie White
Portrait Photographer


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Knowledge Base

How I Broke Through My Limiting Beliefs

I have been a small business owner for 11 years. When I reflect back, the journey to charge my worth is the story worth telling. The daily work it takes to turn one’s story about money around. In fact, it’s

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My 11 Tips to Building a Six Figure Business

I spent over 1,000 hours learning to build a six figure business effectively— because college completely failed to teach me. Here’s everything I learned distilled into 11 points (that you can start applying today): 1/Get clear on the problem you

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The Best Book I’ve Read This Year

The best book I’ve read this year: “Why We Sleep” by Matthew Walker. Buried inside this gem are 4 statements that revolutionized the way I think about sleep. Here are 4 things I learned that will change the way you

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But…Work On Your Mindset First

Me 6 years ago: -Worrying about making rent -Business in the red. -No strategy Me now: -Just created a six figure thought leadership package for 2024 -Hosted client VIP Days in Montreal, Paris, New York, Barcelona in 2023 Work on

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3 Content Ideas for a High End Photographer

8am call with a client. We were thinking through her thought leadership. She’s not your everyday photographer. She is someone who takes your family portrait and turns it into an oil painting that is hung above a mantle and tells

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