Natasha Mohan is CEO of the Jersey City co-working space WorkSocial. Startups and growing businesses book office space for their teams to do collaborative work there.
In 2022, Natasha declared plans to expand WorkSocial’s space by 6X.
With previous architects, communication had always been a problem. They would advise changes based solely on their preferences, rather than getting to know the true needs of the space and its unique clientele.
This was the case until she got to know a member and architect Kimberly Brown over the weekly peer mentoring calls at the Women’s Leadership Lab. When Natasha put out the bid for the build-out, Kimberly’s firm won the job because of her level of responsiveness.
Natasha worked with Kimberly to share how her clients work. “What does their day look like? What does their week look like?” She liked that Kimberly’s team understood all of the restraints of the current space.
Communication with all the stakeholders was happening and not just directed at her. She liked that she had input on the build-out.
“She added the ‘wow’ factor,” said Natasha of Kimberly and her team’s work. “We have a client who started out with a virtual office. Then he migrated to an open desk. He’s just committed to WorkSocial for two years. He likes coming to the office now because of Kimberly’s work.”
As the ribbon-cutting ceremony approached June 8th, Natasha also expressed a need for media. She didn’t know where to start with the press. In a few years, when she planned to either exit the business and/or raise more capital, investors would be expecting her thought leadership on the future of work. How would she create that?
The Women’s Leadership Lab connected her to Lori Rosen, who had handled the PR for another member’s restaurant opening in Jersey City. Rosen immediately secured media placements in New Jersey Business Magazine, Real Estate NJ, ROI-NJ, and Hoboken Girl for the WorkSocial expansion. In addition, Rosen’s team secured thought leadership interview opportunities with Medium’s Authority Magazine and NJBiz, which Natasha is looking forward to undertaking in the next few weeks.
She also laid out a six-month public relations plan, including TV interviews. This alliance gave Natasha the boost and the confidence to be the face of WorkSocial.