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About me

I’ve spent 20 years as a TV news anchor, talking about other people’s businesses.

Today, as head of the Women’s Leadership Lab, I help women talk about their own businesses.

The model is a 12 month business Mastermind, where women are building their personal brand, culminating in giving a Tedx style talk on a NYC stage.

I lead with a serious element of adventure..

Below are the three ways you can work with me.

Three Ways I Can Work with You

The Samita Lab Mastermind

12 Months

You are building something new and crave a sounding board so you aren’t building alone.

You crave the accountability of a Mastermind.

You want to build a personal brand.

This is a group of 10 women who believe in the power of a Mastermind. They are on a journey together for a year. They are building a powerful personal brand, culminating in giving a Tedx style talk on a NYC stage on a topic in their zone of genius.


Domestic. International.

You can’t give 12 months, but you do want to do a one day intensive with me.

  • You want to land a TedxTalk.
  • You want to connect your personal story to your work.
  • You want to work on your thought leadership.


Away from the demands of everyday routine, kids, work, you gain incredible perspective by doing this one day with me. You created the space for it. 

This year,  we are doing these VIP days in Florence, Paris, Istanbul, Barcelona, and of course, New York.

1:1 Coaching

6-8 Weeks

You want to be a better public speaker. You want to publish thought leadership. But you want a 6-8 week sprint.

Testimonials From Those Who Worked With Me

As an executive, I always had a big staff and a company name to stand on. Once I went out on my own, it was just me. I needed this one day intensive with Joya to understand what my 'personal brand' is. I needed Joya's mastermind so I didn't 'whiteknuckle' building my own consultancy alone.
Elisse Glennon,
Creating thought leadership doesn't come naturally to me. A one day intensive with Joya helped me to understand HOW to create it, how to bring attention to it, and how to get clients from it.
Natalie White
Portrait Photographer


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Knowledge Base

These brand partners have helped underwrite the cost of high caliber speakers and events

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